The Vineyard
Learnings and insights from the Grapevine team
On a platform that’s driven by creators, content authenticity, and the engagement factor, it’s crucial to nail all three aspects in paid ads – both in the ad itself and in the post-click experience.
Discover what you should look for in a whitelisting partner in 2024 Third-party paid social whitelisting campaigns are known as one of the most effective strategies for DTC brands to drive more volume and lower CACs at scale. When executed properly with the right partner, these campaigns can outperform branded ad campaigns by as much […]
Learn how Grapevine AI is transforming paid social whitelisting campaigns for DTC brands. Third-party paid social campaigns can drive 20-30% CAC efficiencies for DTC brands when executed well and Grapevine is the top partner in the space doing this at scale for direct-to-consumer brands. These campaigns work because you’re leading with authentic creator content, driving […]
Feeling Frustrated With Your FB Performance? Creator Whitelisting Might Be Your Unlock. Creator whitelisting is one of the most effective paid social strategies to decrease your CPAs, introduce more creative diversity into your campaigns, and scale your media spend. Top spending DTC brands across the board have leaned into creator whitelisting throughout 2023 and are […]
At Rejuvia, whitelisting campaigns are always the top performing campaigns in our entire Ad Account, but they add a ton of operations and workflow inefficiencies to our Growth Team. We’ve always thought that the added energy, time and work it took our team to manage everything around a creator whitelisting campaign nullified the acquisition efficiencies […]
Simple: 3rd-Party Content Whitelisting. You might not have heard of 3rd-party content whitelisting before or you’re a tried-and-true veteran when it comes to it. But either way, here’s a breakdown of the Meta campaign strategy and how you and your brand can get up and running in no time. What Is 3rd Party Content Whitelisting […]
Whitelisting 101 – The Benefits and Performance Improvements Whitelisting ads on platforms like Facebook and Instagram is the process where an influencer, creator or publisher gives you access to their pages and you run ads through them. The ads will appear as if they are coming from the influencer, creator or publisher’s Facebook and Instagram […]