1
Complimentary Scope & Audit
Every engagement starts with a complimentary scoping session. We review your current spend, product lines, and performance goals to recommend the right campaign mix and channel strategy — before any production dollars are committed.
Select how many of each campaign type you'd like to produce. One-time fee per campaign ordered.
UGC & Publisher
starting at $2,500
- 8+ Static Ads
- 2+ Video Ads
- Editorial Article (publisher-hosted)
- 1 Standard Creator + Handle Access
- Publisher Handle Access
The OG. Test all GV products in one campaign.
UGC Only
starting at $2,000
- 8+ Static Ads
- 2+ Video Ads
- No Editorial Article
- 1 Standard Creator + Handle Access
- Publisher Handle Access
Most popular for direct-to-site and digital app focused brands.
Publisher Only
starting at $1,500
- 8+ Static Ads
- No Video Ads
- Editorial Article (publisher-hosted)
- No Creator UGC
- Publisher Handle Access
Leverage GV in-house studio for publisher content without creators.
One-time fee, billed when ordered. Each campaign credit is built around a single brief, one product (or SKU), and one creator — keeping your creative focused and results measurable. Expert and premium creators are available at an additional cost; final pricing is always confirmed before committing. Campaign credits can be ordered at any time and are typically delivered within 30 days.
Campaign Production Total
One-time fee per campaign ordered
$0
Monthly performance fee on media spend against your Performance Creator assets across paid social channels — Meta (Facebook & Instagram), TikTok, Snapchat, YouTube, Search, Reddit, AppLovin, and more. For avoidance of doubt, performance fees are not calculated against your total media budget.
Monthly Performance Creator Spend
10%Under $100K/mo
7.5%$100K – $199,999/mo
5%$200K+/mo
Included with your performance fee: Ongoing Creative Refreshes on Performance Creator assets · Proactive account management & metrics reporting · Active access to creator handles with no additional licensing fees. No long-term contract — month-to-month, services active as long as spend is active. We recommend a minimum 3-month commitment to see meaningful results.
Monthly Performance Fee
$10,000
refreshes, mgmt & handles incl.
Effective Rate
5.0%
of Performance Creator spend
Annual Est.
$120K
performance fee only
💡
Not sure what spend to enter? Skip ahead to
Step 5 — Budget Reality Check to back into a number from your Meta CPA or total digital ad budget. You can always come back and update this.
4
Cost Per Asset Estimator
Understand how many assets you'll receive over time and what each one costs — so you can evaluate creative efficiency, not just media efficiency.
Add campaigns in Step 2 above to calculate asset volumes.
⚠️ We suggest a minimum 3-month appetite for partnership success — the first weeks are for learning, and optimization compounds from there.
| Asset Type |
Rate |
Total |
|
Creator statics (launch)
~8 per UGC or UGC & Publisher campaign at start
|
8 / UGC campaign |
— |
|
Creator videos (launch)
~2 per UGC or UGC & Publisher campaign at start
|
2 / UGC campaign |
— |
|
Publisher statics (launch)
~8 per Publisher or UGC & Publisher campaign at start
|
8 / Publisher campaign |
— |
|
Iterative ad sets
On average, 5 assets delivered every 2 weeks per campaign credit — volume scales with spend
|
~10 / campaign / mo |
— |
Total assets |
|
40 assets |
| Investment Component |
|
Amount |
|
Campaign production fees
One-time per order — can be re-ordered at any point throughout the relationship
|
|
$0 |
|
Performance management fees
Over 3 months × monthly fee
|
|
$30,000 |
Total investment |
|
$30,000 |
Total Assets
40
over campaign
Cost Per Asset
$750
all-in (production + performance fees)
Total Investment
$30K
over 3 months
How assets are delivered: At launch, you receive a full asset set built around a single brief — visually and creatively diverse to maximize surface area across Meta placements and audiences. From there, our in-house production team iterates every two weeks, delivering data-driven edits and fresh variations informed by what's working in platform. The large upfront shoot creates a content sandbox — iterations draw from that material, so coverage is deep, not indefinite. Volume scales with spend.
Not sure how much to spend? Back into a number — two ways. Use your current Meta CPA to find a minimum viable spend, or use your total digital budget to find a whitelisting allocation range.
Approach 1 — Back Into Budget From Your CPA
Min Monthly (Total)
$3,000
across 1 campaign
Min Per Campaign / Month
$3,000
$3,000 – $4,500
Min Daily (Total)
$100
$100 – $150 / day
A performance creator campaign requires a daily budget of 2–3× your CPA during the first 7 days of testing. Over a full month, that's 60–90× your CPA per campaign as the absolute minimum — not a target spend, just the floor. If that number feels like a lot — we may not be the right fit yet. If it feels small or manageable, that's a signal you're ready to test and maybe even scale creative further. Want to start with more than one campaign? Add them above — each additional creator, audience, or SKU you want to test needs its own budget.
Approach 2 — Whitelisting & Partnership Ads Benchmark
Conservative (10%)
$50,000
min allocation / mo
Recommended (20%)
$100,000
industry benchmark / mo
Aggressive (30%)
$150,000
max allocation / mo
Industry standard: Brands running paid social typically allocate 10–30% of their total digital media budget to creator and partnership (whitelisting) campaigns. At $500K/month total, that's $50K–$150K/month as Performance Creator spend — well into our 5% performance fee tier.
Step 6 — Investment Summary
Campaign Credit Fees
Campaign Credit Fees
—
Additional Campaign Credit Fees (as ordered)
from $1,500/campaign
Performance Fee
Performance Fee
—
3-Month Performance Fee Est.
—
Cost Per Asset (based on Step 4 settings)
—